How Amazon Execs Pitch Ideas to Bezos

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Validating your business idea is crucial. We’ve uncovered two universal principles — regardless of industry — that you can apply when honing, testing, and iterating any idea. First, work backwards. Build a landing page, write a press release, and develop a pro forma. None of this is for your customers – it’s for you. Second, conduct open-minded research. Get feedback from your customers on the problem you’re trying to solve – NOT your solution.