How IKEA Keeps Prices So Low
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ IKEA's low prices are made possible through flat-packing. It's a strategy that minimizes the size of its boxes. That's why IKEA furniture comes in tiny pieces you have to assemble yourself... which is the work that traditional retailers typically do for you. But it turns out we don't mind doing the extra work. It's called the "IKEA effect." To watch the full video, click here: https://youtu.be/_pKQx0UsAC8