How Sonic Brands Are Made
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Just like a visual logo, brands, including Frito-Lay, tack a short “sonic logo” onto their marketing campaigns to make them more memorable with consumers. But how much does a three-second sound really matter? And what goes into constructing an audio brand? Sometimes it involves making music out of the product itself. To watch the full video, check out this link: https://youtu.be/51H0DYkonZs