McCormick Uses AI To Make New Spice Combinations

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ McCormick is known for its signature red caps and vast portfolio of flavoring goodness — e.g., French’s, Frank’s RedHot, Cholula. But what may be even more striking is how McCormick has been using AI for years to create spices. McCormick and IBM built SAGE — an AI system trained on decades of flavor chemistry, sensory science, and consumer data — to generate new taste combos. SAGE-assisted products have been in supermarkets since 2019.