Would You Buy A $20k Ice Bath?
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/zaq Ice baths have been trending among athletes and celebrities — and now, they’re available right in our homes... if you’re willing to splurge on one. Once used as a muscle-recovery method, some experts claim that a cold plunge can aid overall wellness and weight loss. Though the claims are unverified, companies have wasted no time in selling these baths for a pretty penny. Blue Cube offers backyard rustic ice baths for $16k, while a Morozko Forge ice bath will set you back about $20k.