Livestream Shopping Is Huge Business In China
Up Next
8 videos
Why Ross Dress for Less is Everywhere Now
November 10th, 2025
How Nescafé Made Instant Coffee Popular
September 29th, 2025
Why the US Handed This Entire Industry to China
July 16th, 2025
Meet the Family That Films (Almost) Every Major Live Event
April 29th, 2024
Bubble Tea is Brewing Up Serious Profits in the US
April 27th, 2023
Is Cardboard an Economic Indicator?
February 20th, 2023
Coke Just Signaled the Biggest Shift in Retail History
July 24th, 2026
Why barcodes are disappearing
July 26th, 2026
Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/s5x Livestream shopping defines e-commerce in China. People purchase billions worth of goods that influencers promote through streaming platforms in real time. The industry had an estimated market size of $500B in 2022. And in China, there are literally boot camps that train people for a career in live production promotions. In just half an hour, the livestream platform, TaoBao, processed $7.5B in transactions during China’s 2020 Singles’ Day festival. $1B of that was driven by e-commerce influencer, Viya.