This is why hotels have a certain smell

December 5th, 2025· 3.8K views· 1:25
T
The Hustle

Ever wonder why hotel lobbies smell so good? There's a secret industry charging hotels up to $50,000 to engineer signature scents that bypass your brain's logic and hit you right in the emotions. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot