Why is everything becoming a "third space"?

December 1st, 2025· 5.3K views· 0:58
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The Hustle

Gyms with coffee bars. Banks that look like cafés. Everywhere you go, it feels like the same kind of space, warm lights, Wi-Fi, and oat milk on tap. But it’s not about design; it’s strategy. This Short explains why every brand suddenly wants to be your hangout spot, and what it really means when they do. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot