What Happened to the McIntosh Apple?

What happened to the McIntosh apple? In the late 20th century, it often ranked as the top-produced apple in the US behind only the Red and Golden Delicious. In parts of the Northeast and in Canada, apples and McIntosh were more or less interchangeable, like soda and Coke or beer and Budweiser. But, as in the rest of the economy, the produce section has gone premium. Dozens of new trademarked fruit varieties are competing for shelf space based on their distinguished flavor profiles and snazzy marketing, rather than low prices. Production of the McIntosh has declined by half in the last few years alone. Stores don’t want to sell an apple that’s just known for being an apple. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot