Why Coca-Cola Is So Popular in Mexico
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Think the U.S. is the biggest consumer of Coca-Cola? Think again. Latin America dominates the market, with Coke holding a staggering 62% share of all carbonated drinks—far beyond North America's 39%. But why? In Mexico, where Coca-Cola is practically everywhere, factors like massive bottling operations, indigenous-language ad campaigns, and even a lack of clean drinking water make soda a daily staple. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/qio4