We Visited McDonald's Anime Pop-up: WcDonald's

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ McDonald's is switching things up(side down) with its latest immersive pop-up location in LA: WcDonald’s. The pop-up was open to LA customers from March 9 and 10 in Los Angeles. Since the 1980s, WcDonald’s and similar variations have appeared across anime, manga, and video games. The upside-down arches have allowed artists to convey the fast-food giant without those pesky trademark laws getting in the way. But now, McDonald’s is making WcDonald’s a reality with a limited-time promo that includes new art and packaging from Japanese illustrator Acky Bright, anime shorts — a collab with Studio Pierrot — and a new Savory Chili WcDonald’s Sauce. At the LA pop-up, we entered a dining room transformed into an anime wonderland thanks to projection mapping. We interacted with characters projected on the walls and tables and played games where we moved our sauces around our tables. Of course, no WcDonald’s experience would be complete without its signature meal. A ten-piece WcNuggets, fries, Sprite, and signature sauce.