Cheesecake Factory's Wild Covid Comeback
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/mf9 The Cheesecake Factory has a menu the size of a novel. After furloughing 41k hourly workers during the Covid-19 pandemic, it pivoted to delivery, re-hired staff, and went on a tear. The company notched record revenue of $769m in July 2021 and topped it again in Q3 of last year, despite inflation and lower consumer spending. The playbook for success? It’s pretty much the opposite of most restaurants. Video Hosted by Michael Sikand.