Why Indiana Pacers Jerseys Have QR Codes

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ The Indiana Pacers have partnered with Spokenote to debut QR codes on their jerseys, becoming the first major professional sports team to do so. By scanning the codes with their phones, fans will gain access to never-before-seen content. Sounds tricky to do while the players are running cross-court, doesn't it? If fans can't snag a photo of a player's code during the game, they can opt to scan the code from pictures taken during the game or from retail versions of the merchandise.