Miller Lite Makes Beer Mints Now?
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Dry January isn't over yet, and Miller Lite just reminded us that we can apparently consume beer via mint now...? The Molson Coors brand started selling mints that taste like Miller Lite on January 12. One can with 40 mints costs $5, which is about what you might pay to buy a Miller Lite beer on draft. You can only snag a tin if you're 21 or older. In 2023, spending on non-alcoholic beverages rose 35% to $565 million at retail stores, according to the NIQ. Sources: NIQ, USA TODAY, Forbes, Food Dive