Will AI Change Football Thanks to Amazon?
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Amazon Prime Video is using AI to change the way you consume Thursday Night Football. TechCrunch reports that the AI-driven features will change the viewing experience in several ways. - Defensive alerts: the feature will predict blitzes. - Prime targets: the feature will identify which players are open for a pass. - Fourth down territory: A new feature may help fans understand when it's a 'smart choice' for a team to go for a fourth down.